They are what they are, our friends, striped like tigers . . . gourmets. In addition to that they are very fussy eaters. Yumy targets their specific needs by offering them selected and nutritional food, exactly how it tastes our little ones. Well-balanced and healthy meals with a pinch of pleasure for the palate.
Idea: A design for catfood beyond the classical implementation.
Realisation: Several design variants and different packaging solutions
Idea • Concept • Naming • Product design • Package design • Logo design • Brand design
Goal: A design that is agile and friendly in character and stands out on the shelf, due to its clarity